@raymondpirouz on Theme Parks

http://twurl.nl/8m6mbp LEGOLAND California — planning on going tomorrow. Talk about a real-world virtual world. Actually, the “theme park”
12:19 PM August 25, 2008 from web

is the perfect metaphor for virtual worlds, especially when considering the branding angle. It amazes me that so few corporate types get it.
12:20 PM August 25, 2008 from web

Of course, Walt Disney “got it” as a natural way to extend the brand way before the Internet. Walt Disney World was probably the first and
12:20 PM August 25, 2008 from web

most memorable ‘virtual world’ in the sense that he literally built a world around his intellectual property-Not rocket science conceptually
12:21 PM August 25, 2008 from web

But I think that when people are faced with technology (like computers and the Internet) it creates an artificial break in consciousness and
12:22 PM August 25, 2008 from web

maybe things are made more complex and disjointed than they need to be.
12:22 PM August 25, 2008 from web

What amazes me is that Disney still doesn’t have a compelling virtual world presence. Lego is working on a virtual world, whose success
12:23 PM August 25, 2008 from web

still remains to be seen, but I do have high hopes for them, since they are a very design driven organization, so…we shall see.
12:23 PM August 25, 2008 from web

That’s probably Second Life’s biggest challenge — a park looking for a theme. Trying to be everything to everyone makes you a platform…
12:28 PM August 25, 2008 from web

Not sure if Second Life sees itself as a platform (certainly doesn’t position itself as such). Platform is like an operating system.
12:29 PM August 25, 2008 from web

Platforms aren’t sexy (you can try to make them so as Apple has) but we see how quickly OSX loses sex appeal to the iPod, for example.
12:29 PM August 25, 2008 from web

iPod is 1 theme in Apple’s park.
12:30 PM August 25, 2008 from web

I bet if George Lucas built a “Star Wars Galaxies” theme park tomorrow, it would rock the world of all theme parks combined, if done right.
12:38 PM August 25, 2008 from web

That is, if he got out of the way and let the talent do their thing, but what are the chances of that? lol.
12:38 PM August 25, 2008 from web

This concludes this, the first edition of Books on Twitter, a series where I highlight long series of tweets comprising of a monologue on one topic. @raymondpirouz made this Book on Twitter between 12:19 and 12:38 PM EST, or 19:19 and 19:38 UTC (according to Twitter). These are made without the authors permission.

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