Why Gawker is Failing
So, this is the third Gawker post in a row, but it’s just so frustrating when they’re laying people off and shuttering websites when they pass up BLATANT opportunities for revenue like this:
Notice there is no referral code there. For every click though that leads to a purchase of anything in that session, Gawker Media will receive ZERO PERCENT. They do this all the time, either their sites copy a link from someone else and that person gets a bunch of referral purchases, or like this, there’s no referral code at all. They could be making anywhere from 4 to 8.5 percent of the purchase price of books, magazines, TV and movies that they link to. That’s potentially thousands of dollars, maybe tens of thousands for sites like IO9 and Kotaku. But no, no referral codes, and that’s a lot of missed money. This is why Gawker is failing, huge opportunities left lying on the ground.
